What Is Platinum Worth, and Who Actually Buys It?
Platinum is worth its weight in metal: the grams of pure platinum in your piece times the live platinum spot price. At an illustrative CA$2,200 an ounce, one troy ounce of .9995 investment platinum holds about CA$2,200 of metal, and a 6-gram 950 platinum ring holds roughly CA$400. That is the floor, and it is the same math whether you own a bar, a coin, or a ring.
The harder question, and the one that decides what actually lands in your pocket, is who buys platinum and what they pay for it. Platinum has a thinner resale market than gold or silver, so the honest answer has two halves: the metal is worth a clean, calculable number, and the offer you get sits some distance below it. Here is both, in plain terms.
What platinum is worth right now
Three words price any piece of platinum, and they are the same three that price gold or silver.
Spot is the live, per-ounce market price of platinum, the figure you see quoted. Platinum is priced in troy ounces, and one troy ounce is 31.1035 grams, a little heavier than a kitchen ounce. You can watch it move on the live platinum spot page.
Purity is how much of your piece is actually platinum. Investment platinum, the coins and bars, is refined to .9995 or higher. Platinum jewelry is usually stamped 950 (95% platinum) or 900 (90%), the rest being other platinum-group metals mixed in for strength.
Melt value is the worth of the real platinum inside, nothing else. It is the pure-metal content times spot, and it ignores the brand, the setting, and any stones.
Put together:
melt value = weight in grams × purity fraction × spot price per gram
Spot is quoted per ounce, so divide by 31.1035 to get the per-gram price. At an illustrative CA$2,200 an ounce, that is about CA$70.73 per gram of pure platinum. Here is what a gram is worth at each common purity, at that same illustrative price. Rescale when spot moves, because it moves constantly and every dollar figure here is an example, not a quote.
| Platinum purity | Metal value per gram (at CA$2,200/oz) |
|---|---|
| .9995 (investment coin or bar) | about CA$70.69 |
| 950 (jewelry) | about CA$67.19 |
| 900 (jewelry) | about CA$63.65 |
So a 1 oz platinum bar carries about CA$2,200 in metal at that price, and a 6-gram 950 ring about CA$400. That number is your anchor. Everything a buyer offers gets judged against it.
Who actually buys platinum, and what they pay
This is where platinum parts ways with gold and silver. Every coin shop wants your gold. Fewer of them keep a steady market in platinum, because fewer customers walk in asking to buy it. Thinner demand means a wider spread, which is the gap between what a buyer pays you and what they resell for. Platinum is real, recognized, precious metal, but it is harder to move, so the offer runs a bit further below spot than gold does.
Roughly what to expect, by buyer type:
| Buyer | What they typically pay |
|---|---|
| Bullion dealer or coin shop (recognized platinum bullion) | often 80 to 90% of spot, less than they pay on gold |
| Online bullion dealer | usually the best rate, especially in bulk, but you ship and wait |
| Refiner or scrap buyer (jewelry, unmarked pieces) | melt-based, minus a refining margin |
| Pawn shop | least of all, often scrap rates regardless of the piece |
A specialist dealer is still your tightest offer on a recognized platinum coin or bar, the same way it is on gold. The difference is degree. Where a good shop might pay very close to spot on a gold Maple, the same shop often sits a few points lower on an equivalent platinum piece, simply because it takes longer to sell on. An online bullion dealer frequently beats the local number, particularly if you have more than one piece, though you trade that rate for shipping, insurance, and a verification wait. A pawn shop is built for fast cash, not best price, and tends to quote platinum as scrap no matter what it is. The pattern is the same one we lay out for what a coin shop actually pays when you sell: the buyer who recognizes what you have pays for it, and the one who does not pays you whatever is convenient.
Scrap platinum: jewelry and bullion, not car parts
When people search "price of scrap platinum," they usually mean one of two things: broken or unwanted platinum jewelry, or an odd bar or coin they want to cash out. That is what this covers. It does not cover catalytic converters. The platinum inside an automotive converter is a separate salvage trade with its own buyers, its own testing, and its own pricing, and it is nothing like selling a ring or a bar over a counter. If that is what you have, this is not your market.
For jewelry, the rule is the stamp, not the sticker. A piece marked PLAT, Pt950, or 950 is 95% platinum, and it is worth that fraction of its weight times spot, the same melt math as above. The craftsmanship and the original price tag do not enter into a metal offer. A refiner or a scrap buyer pays melt minus a margin that covers the cost of refining the metal back to usable form, which is why unmarked or mixed pieces come in lower than a clean, recognized bar of the same weight.
The honest liquidity caveat
Platinum is a genuine precious metal, and there is a real market for it. But it is a thinner market than gold or silver, and pretending otherwise does you no favours when it is time to sell. Fewer local buyers keep an active platinum book, offers can vary more from shop to shop, and you may need to ship to an online dealer or refiner to get a fair number rather than sell down the street. The spread is wider, the price is volatile, and the wait can be longer. None of that makes platinum a bad thing to own. It just means you plan the exit the same way you planned the entry, and you never assume platinum sells as fast as gold. We walk through the full sister-metal picture, including where platinum's demand comes from, in palladium versus platinum in Canada.
The tax line, briefly
One point in platinum's favour when you sell. In Canada, investment-form platinum at .9995 or higher, as a coin, bar, or wafer, is on the GST/HST exemption list alongside gold and silver, so qualifying bullion is bought and sold free of sales tax. Jewelry and scrap platinum are ordinary taxable goods and do not qualify. The full purity-and-form rule is in when bullion is GST/HST-exempt in Canada. We are not tax specialists and this is not tax advice, so confirm your own situation with the CRA or a professional.
Know your number before you sell
The safe move with platinum is the same one it is with any metal. Work out the melt value first, your piece's actual platinum content times today's spot, so any offer has a real number to sit against instead of a vibe. That is exactly what the free What's It Worth? tool is built to do. Drop in the weight and purity, and it turns live platinum spot into a melt floor, then estimates the typical range each kind of buyer above pays, from a specialist dealer down to a pawn counter. It will not quote you a particular shop's exact spread, because no tool can. It arms you with the baseline, so when an offer comes in you know in a second whether it is fair, light, or a lowball.
No hype, no hot tips. Just the platinum melt math, an honest read on a thinner market, and a floor you can walk in knowing.
